For the New Year SUBWAY wanted to inspire people to live a healthier lifestyle. There was four main pillars that SUBWAY wanted to promote. A four quadrant grid was used which allowed for a clean, organized layout and more importantly lead to higher exploration of the content without overburdening the user. Since the content was fairly straight forward it was important to give a lot of time and attention to the details. Animated transitions, Papervision3D input text, faded dashed lines, reflections, gradients and shading on the CTAs were just a few of the details added.